I help individuals and small businesses present their message persuasively by working with content and presentation, substance and form, words and images.
Editing and Writing
Working with words is a big part of my work: editing and writing. My editorial work ranges from the light, disciplined touch of a copyedit to major restructuring of a text. The level of editing follows the client’s expressed needs and wishes. (I have been told I have a particular talent for preserving the client’s unique voice.) I work with both publishers/presses and individual writers.
I also write, developing custom content to a client’s specifications.
Designing for the Web and for Print
Designing—both for the web and for print—forms the other main part of my work. Images give breadth, context, and resonance to a message; communication is most effective when content and presentation, substance and form work together. I design and develop custom websites using WordPress as a CMS (content management system). I also do graphic and print design: books and book covers, cards, advertising, promotional pieces, and the like. The creation of e-books is a new element in this print-web fusion.
Synergies and Strategies
Surprisingly often, these services grow together. Along with editing one client’s book, I did its design, layout, and project management—seeing it through from rough draft to delivered copies. (And two years later, I made it into an ebook.) For a website client, I also took photos and videos to document her work.
I ask clients to develop a content strategy for a website being developed or re-designed, and can help them with this. When the client wishes, I can fine-tune the verbal content of a site: editing for grammar, flow, relevance to content strategy, and findability, or developing new content for key pages. I can revise content—from rough draft to existing copy—to I have designed coordinating identity pieces (business cards, stationery), and even the cover for a music cd, to go with a website.
Get in touch!
Please look around this site. Get a feel for what I have done. Maybe I am the right person to work with you!